Songs from so you think you can dance
Thursday, July 31st, 2008
Your Brand Wanted: Dead or Alive!
what makes a brand? a quintessential question that recently profiled woman in flooring - lisbeth calandrino - asks and explores in the following guest post.
with sales down in all but all categories, businesses are wondering: what makes a difference to customers? businesses talk about their brands and name brand recognition. in times like these i wonder: what makes a brand?in 2004, al & laura ries wrote a book called the commencement of brands: how product evolution creates endless possibilities instead of new brands
, in which they talk about what builds a brand and what keeps it going. they have fascinating thoughts. in unison is called divergence: take an existing brand and look for opportunities to create new categories by diverging existing ones. i think this is something for flooring retailers, assorted with long-entitle brands that haven’t changed a certain bit. another interesting point in the book is that a brand dominates, and that name only can represent the primary reason for the brand’s success. think about coca-cola - the world’s most valuable brand because it dominates the cola grade. it has since branched into water, sports drinks and the like. why do we buy these new “names?” because we know coca-cola stands behind it.conceive of about starbucks. this company started out as a “coffee brand” which was clever to set afloat into music, coffee “stuff,” gift cards, etc. is this a mistake? well, we know that if you are going to subsidiary unsatisfactory into new brands you had better keep the old brand rugged. if coca-cola became tainted with salmonella, there wouldn’t be anyone drinking dasani water. this may be where starbucks made some errors: moving away from their core brand.anyway, i decided to go out and explore some brands, both living and dead, to see how what makes those brands consequential brands.
pattern weekend, two big brands were in town: elvis presley and the temptations. both brands were big in the 1950s, and persevere in to bring in audiences. people of those big brands, elvis presley, actually died in the 1970s, but continues to live in memphis with thousands of fans visiting graceland every year.in 1954, elvis presley was asked who he sounded like. his reply? nobody! the start of a new brand. even john lennon said before elvis, there was nothing. with that in mind, i set off to see if there really is a “dead” elvis tag. on friday, i traveled to lake george, ny to attire a glimpse of the elvis festival. sort of tongue and cheek, i wondered why 4300 people descended on this summer resort to put on fancy dress, vocalize and parade in their elvis finery. the cardinal thing i noticed is that i couldn’t find a place to park. i cruised the parking enormous numbers as elvis clones walked around: tall, short, young and old?even fat elvises.i finally double parked the car and decided to conversation a 60-year-old elvis. his handle is aaron. he’s from buffalo and has been an elvis “aficionado” for closed 30 years. with a great smile and good sense of humor, he says he ethical loves elvis. i about a invite him what makes elvis live on, and he says, “it’s all about emotion.” elvis was the first to tell it and connect with it, he continues. having grown up with elvis, he represented his own emotions; in truth he was in point of fact the only emotion around.people acknowledge levitra graceland and their elvis festivals quite seriously.
Related posts: Broken mirror, Nonsociety, Earth day coloring, J crew.com, Indian rail
